SLS-05

Personal Funnel Scorecard

Your own version of the funnel math your sales manager runs on the department — pulled from your last 30 days of CRM data, compared against company standard.

monthly, or after any 30-day stretchSales M13

Pull these numbers from your own CRM data for the trailing 30 days. Guessing defeats the purpose — per Module 13, incomplete CRM logging makes this scorecard fiction.

Your last 30 days against standard

MeasureActual StandardOn / Off
Lead response time 15 min 100% inside 1 hour
Appointment-set rate 55%
Show rate 75%
Shown-to-writeup rate 85%
Close rate 65%
Floor write-up rate 45%
Floor sale rate 25-33%
Demo rate (showroom ups to test ride) 40% of showroom ups
Same-day CRM logging 100% same day
Unsold follow-up cadence 8 touches / 30 days

Where to focus

1 Number furthest below its standard
= The module to re-practice this week

Per Module 13: don't assume the gap is closing skill. Trace it upstream — a low demo rate points back to Module 2, a low write-up rate points back to Modules 3 and 4.

Bring this to your one-on-one as a diagnostic, not a confession — it's a map of exactly where to spend next week's practice.

Anything you type stays in this browser on this device. It is not sent anywhere and nobody else can see it. Use Export to keep a copy or send it on; Clear wipes the sheet. Your store, name and initials are remembered across every form and filled in for you — change one and it changes everywhere from then on.