Follow-Up Cadence Tracker
Track the 24-hour framework and the 60-day follow-up structure per customer, so no fresh up, lead, or missed appointment quietly falls off the cadence.
Customer
The 24-hour and 60-day cadence
| Touchpoint | Due date | Channel (text/call/email/social) | Callback to why | Done? (Y/N) | Result |
|---|---|---|---|---|---|
Before marking a touch complete, it needs all three
If a lead reaches Day 30 without closing, per Module 9 it moves to the Nurture System — stop the active cadence and switch to the monthly nurture rhythm instead of letting it go quiet.
Every touch in this tracker should also be a logged CRM task — this sheet is the cadence view, the CRM is the record.