INV-08

Listing Quality Audit

Audit a unit's listing against the standard before you blame its price.

weekly, and on every unit past 30 daysUsed Buyer M12 · Sales Manager M10

Merchandising is inventory work, not marketing's. Run this before any price move: a unit nobody has seen has no price problem.

Unit

Stock number

Days in stock

Front-line ready on

Listed on

The five that must all pass

Measure	Standard	On / Off
Photo count	15 minimum	OnOff
Days from front-line ready to photographed	24 hrs of front-line ready	OnOff
Description length	150 words minimum	OnOff
Listed the same day photos were shot	same day	OnOff
Price checked against live comps this week	5 sold comps 3 is the floor; flag it at three	OnOff

Pass is all five. Four of five is a fail — a unit with fifteen photos and a forty-word description still loses the customer reading it at eleven at night.

Photo set

Clean background; unit given room in the frame, not shot in a row
Natural daylight or white-balanced light; no yellow shop light, no hard shadow
Both sides, front three-quarter, rear three-quarter, cockpit, seat, exhaust, drive side
Close-ups of every accessory and every disclosed flaw
Odometer shot, legible
Same angles and same order as every other unit on the site

Completed by Date

Description

Why buy from us — the service and reconditioning we put in it
Installed accessories listed individually, not 'lots of extras'
Model features in plain language, not the brochure
Any disclosed flaw named in the text, matching the photo
Financing or payment line present

The diagnostic — run it before touching price

1	VDP views, trailing 14 days
2	Leads from this unit, trailing 14 days
=	VDP-to-lead rate 2%

How to read the rate

At or above 2%: Listing and price are both working. Leave it alone.
Views high, leads low: They found it and rejected it. Price problem.
Views low: They never found it. Merchandising problem — fix this sheet first.
under 1% = price or merchandising problem
monthly, 3-5 units

Action

Diagnosis

What gets fixed

By whom

By when

A failed audit is fixed before the unit is re-priced, not instead of it. Re-run after seven days.

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