GM-05
Store Marketing & Advertising Budget Allocation
This month's marketing budget split across departments, with the diagnostic behind each allocation named.
Flexible pool, by department
| Department | Requested | Approved | Diagnostic behind the decision (Module 07-09 number) |
|---|---|---|---|
OEM co-op dollars, by brand
| Brand | Co-op amount | Spend window | Approved use |
|---|---|---|---|
Digital presence, funded not just monitored
Completed by Date
The manager who asks loudest doesn't automatically have the best case — the diagnostic decides.